EXPERT ANALYSIS

BILL UGLOW BOOK OF RESORT RETAIL

CHAPTER 1

Morale

Stability is Organization Glue
Good Morale promotes Creativity
No Idea is a Bad Idea
Blind Justice
If Employees Know you Care

CHAPTER 2

Protecting Your Brand

Role of Labeling
Mickey Mouse and the Ashtray
Theming Integrity
Back of the Purchase Order
Role of IP

CHAPTER 3

Centralization vs.
De-Centralization

Mandalay Resort Group Model

CHAPTER 4

From Entrepreneurship to Bureaucracy

 

Fight to Stay Entrepreneurial

CHAPTER 5

VMI-Vendor Managed Inventory

 

 

CHAPTER 6

Ethics

The WalMart Story

Gifts

Blame it on the Policy

 

 

CHAPTER 7

The Timeless
Control Card

From Disney to MGM-It Still Works

 

 

CHAPTER 8

Role of Importing

Return on Equity
Constant chasing labor rate
Invention of the Shipping Container
Quality at Every Price Point

 

 

CHAPTER 9

Competitive Shopping Database

Know the prices of competitors

 

 

CHAPTER 10

Role of Licensing

Betty Boop—$1.7 Billion Sales

 

 

CHAPTER 11

Role of Sponsorship

Disney—Father of Sponsorship
Mandalay Resort Group – an industry invention
MGM Grand – an industry invention

 

 

CHAPTER 12

On Stage/Off Stage

Open Stockroom Door

 

 

CHAPTER 13

Hospitality Retail

is a Show

 

 

 

CHAPTER 14

Lease Versus Operate

Operate within your capability

 

 

CHAPTER 15

Purchase Order—the backbone of resort retail

 

 

 

CHAPTER 16

Return Policy

“Nordy Stories”

 

 

CHAPTER 17

Profit and Loss Statement

Try to improve the P & L every month

 

 

CHAPTER 18

Policy and Procedure Development

Approve everyone personally

 

 

CHAPTER 19

Special Events in Resorts

Disney Merchandise Conventions
MGM and Barbra Streisand
Mandalay Resort Group Fights

 

 

CHAPTER 20

Competitive Intelligence

Keeps you one step ahead of your competition

 

 

CHAPTER 21

Product Development—the Disney Way

We stopped counting at 50,000 products

 

 

CHAPTER 22

Shrinkage

Use of Competitive Shoppers

 

 

CHAPTER 23

Taking Your Brand
to the Airport

Mandalay Resort Group

 

 

CHAPTER 24

Innovate New Retail Brands

Nike Golf Retail – First in world
Disneyana – First in world

 

 

CHAPTER 25

Lowering Cost of Goods

What you measure, you will improve

 

 

CHAPTER 26

Re-inventing Resort Retail

Everyday go beyond the status quo
“Willing” your Dream to Happen
The David Kirschner Story
Change or Reverse Assumptions
Role of Education

 

 

CHAPTER 27

Close All The Warehouses

Give vendors authority to deliver pre-ticketed & FOB Delivered – saves millions

 

 

CHAPTER 28

Your sponsor or mentor

Barton K. Boyd

 

 

Get in Touch

9 + 1 =

www.UglowConsulting.com
Global Sales Consultancy
and License Agency
William Uglow, MBA
10925 Southern Highlands Parkway
Suite 1070
Las Vegas, NV 89141
702-481-6150
wguglow@gmail.com